Social Marketing

Social Marketing Conference: Changing Behaviour Through Communications

30 November 2011

From environmental destruction and global poverty to child abuse and rising obesity levels, we’re facing some serious problems.

CIM The Good Marketing Conference - Marketing with a conscience

30 November 2011

This programme has been put together to explore both the theory and practice of good marketing and includes a range of best practice case studies from the B2C, B2B and not-for-profit

So Change it: Five steps to sustainable behaviour change

15 Nov 2011 - Article

Based on their experience of working across the UK, ICE Creates have developed some practical tips to help organisations recognise the essential links between organisations, their cultures and the

Value for Money - A Review of Existing Guidelines and Best Practice

14 Nov 2011 - Article

The NSMC have found ten helpful sources of guidance on the evaluation of Value for Money (VFM) for behaviour change interventions.

Author(s): The National Social Marketing Centre (NSMC)

Big Pocket Guide to using social marketing for behaviour change

14 Nov 2011 - Report

A useful & recently updated guide by the NSMC which provides an accessible overview of the key issues in behaviour change and how social marketing is used to change or maintain positive behavi

Author(s): The National Social Marketing Centre (NSMC)

Fostering Sustainable Behaviour workshop

13 October - 14 October 2011

This two-day Mckenzie-Mohr workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviour.&

"Street Champions" inspire communities to adopt low carbon lifestyles

13 Aug 2010 - Article

This article from the Ecologist highlights a new social marketing project underway in the Richmond and Ham area of London.

Author(s): The Ecologist

Author(s): BRASS

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