Welsh Narratives

Welsh Narratives

In partnership with the Climate Outreach and Information Network COIN, Cynnal Cymru developed an interim report on Narratives for Sustainable Development in Wales – a piece of work commissioned by the Welsh Government as part of its strategy to engage people on the issues of sustainable development and climate change and to encourage sustainable behaviours across Welsh society.

A consortium comprising of experts in communication, Welsh life and networks, behaviour change, social psychology and sociology delivered the work, using qualitative research, discourse analysis and semiotics in order to develop Welsh narratives. This report combines the key findings of the research with literature reviews on identity and value in a Welsh context.

This interim report forms part of a bigger piece of work on Sustainable Development Narratives for Wales: A Framework for Communications – Developed by Climate Outreach and Information Network COIN and Andrew Darnton Research.

You can download the reports here:

Narratives for a Sustainable Wales (2012) Author: Rosa Robinson for Cynnal Cymru

Sustainable Development Narratives for Wales: A Framework for Communications (2013) Authors: Andrew Darnton, George Marshall

Further information and resources

Communicating Climate Change in Wales on the Climate Change Commission for Wales website.