As part of this new Welsh Government fuel poverty scheme Cynnal Cymru, along with partners, was commissioned to create a new brand mark and communication messaging.
Through a series of interactive workshops, the bilingual branding, Nest - Nyth, was created, a reassuring brand which was designed to give the target audience confidence in the scheme.
Nest was a word chosen by people in focus groups to describe how they feel about their home. It was developed together with the bird box branding which is easily identifiable, bold in colour and has the comforting wording ‘Making Wales Cosy.’
Nest offers free advice about:
A scheme designed to bring about long-term changes in behaviour and lifestyle to help reduce Wales’ greenhouse gas emissions and help organisations and communities adapt to the impacts of climate change.