Nest – Nyth

Nest Nyth is the new scheme is to help people in Wales reduce the impact of their fuel bills and targets the most vulnerable households, as identified in the Welsh Government's Fuel Poverty Strategy.

As part of this new Welsh Government fuel poverty scheme Cynnal Cymru, along with partners, was commissioned to create a new brand mark and communication messaging.

Through a series of interactive workshops, the bilingual branding, Nest - Nyth, was created, a reassuring brand which was designed to give the target audience confidence in the scheme. 

Nest was a word chosen by people in focus groups to describe how they feel about their home. It was developed together with the bird box branding which is easily identifiable, bold in colour and has the comforting wording ‘Making Wales Cosy.’

Nest offers free advice about:
•    benefit entitlement
•    making sure you’re on the right fuel tariff
•    managing money
•    schemes which offer home energy assessments and home improvements for the most energy inefficient homes.

Cynnal Cymru was commissioned by the Energy Saving Trust (EST) on this project, and worked in collaboration with COIN and design agency Hoffi