#iwill campaign

#iwill campaign

Cynnal Cymru worked with the Wales Council for Voluntary Action WCVA and Volunteering Wales to provide practical information and support to businesses on how they can embed social action such as volunteering, campaigning or fundraising into their sustainability strategy or Corporate Sustainability Policy CSR.

A key part of this work involves supporting young people through the #iwill campaign which encourages businesses to champion youth social action throughout their organisation and wider community.


Benefits of embedding youth social action

For businesses, supporting volunteering days for your employees, providing volunteering opportunities and positively recognising volunteering as a core skill in your recruitment process can have multiple benefits for your staff, business and wider community.

For volunteers, the list of benefits is almost endless, as individuals that volunteer build personal and professional skills, improve their wellbeing and increase their understanding of others.

As a business this can increase your brand and reputation as part of your wider CSR, in turn attracting better new recruits and contributes to a healthy and happy workforce.


Get Involved

Visit our volunteering resources web page to find a list of tool kits and guides on to get you started as well as links to volunteering opportunities and funding.

Find out how you can support young people through volunteering – support the #iwill campaign

Share your volunteering story – we are looking for good practice stories to share on our website, so please get in contact.


#iwill Campaign

The #iwill campaign is a collective effort involving over 900 organisations from the public, voluntary, education and business sectors with a vision to make meaningful social action part of life for all 10- to 20-year olds by the year 2020. In addition to Defra and the ZSL, organisations pledging to support #iwill4nature include Action for Conservation, Canal & River Trust, Global Action Plan, Groundwork, The Wildlife Trust, WWF, Royal Botanical Gardens and more.

The #iwill campaign was launched in 2013 with cross-party and multi-sector support after research into how the business, education, public and voluntary sectors could support young
people to engage in social action.

The #iwill campaign is coordinated by Step Up To Serve, a charity registered in England & Wales (no. 1154588). For more information, visit www.iwill.org.uk and follow @iwill_campaign