‘Switched off’ examines the extent to which consumers in Wales are engaging with the energy market. It is based on research commissioned by Consumer Focus Wales in November 2011. The research included identifying the factors that are driving people to switch, or conversely identifying the factors that are preventing more consumers from engaging with the market.

Our findings highlight that currently consumer engagement with the energy market remains low in Wales. The proportion of regular switchers is comparable to Ofgem research for the rest of Great Britain, both in terms of those who change supplier on a frequent basis or those who have switched tariff but remained with the same supplier. However, far more consumers in Wales who have never switched show no inclination to do so in the future, indicating the challenge of encouraging more consumers to engage in the energy market could be even greater in Wales.

During these times of fluctuating energy prices, with the predicted long term trend being upwards, it is more critical than ever that people have a better understanding of how to get the best energy deal for their needs and circumstances. Equally it is critical that the market works well for consumers.

The report includes a number of policy recommendations to energy suppliers, Ofgem, the Welsh and UK Governments, and advice providers.